Good jam, but with a somewhat deceptive name. Yes, there's apple cider in it, but you'd have no way to know this from tasting it. After all, apple cider is just unfiltered apple juice, so it tastes like...apples. Putting it in apple jam doesn't change much.
What makes this product different from most apple jams has nothing to do with the cider. It's the addition of a medley of what we now consider traditional autumn spices: cinnamon, cloves, etc. So you know what would be a more accurate name? "Apple Pie Jam." And I'd argue that that would be not just more accurate, but also more intriguing. It's jam that tastes like apple pie filling. Who would not want to try that?
Will I buy it again?
Yes.
Apple pie jam would intrigue me. Apple cider jam would not.
ReplyDeleteWhy aren't you in charge of TJ's naming committee?
That's a damn good question.
DeleteBut wouldn’t apple pie jam imply that there were bits of pie crust pieces in it?
ReplyDelete