This product is part of an industry-wide trend toward "healthier" ice creams, with more protein, less fat, and fewer calories. See
here for a Consumer Reports article on the subject.
This new Trader Joe's offering is just so-so. The flavors are on the dull/weak side. The texture is not especially creamy.
It was rock-hard straight out of my freezer. But it softened up enough for scooping after being left out on the counter for 10 minutes.
Will I buy it again?
No--it's not good enough to bother with.
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