I first encountered the Halo Top brand of ice cream in July while in Utah visiting family, which seems to be the thing that set off a trend for protein-enriched ice cream. And now Trader Joe's is selling this competitor.
According to this story, this is a limited-time distribution. The manufacturer is rebranding to a different name (good call; Proyo is stupid, and sounds like it's yogurt rather than ice cream), and TJ's snapped up their remaining stock of the old name. However, TJ's has a history of doing trial balloons of other-branded products, then, if they're successful, bringing them back labeled with the Trader Joe's name. So if in a year or so there's suddenly a Trader Joe's high-protein ice cream line, that will be what happened.
I didn't notice anything weird about the Halo Top ice cream. But this Proyo had a definite off note, and I'm pretty sure it was from the added protein, which comes in the form of whey. I finished it all, but I didn't love it.
There's also this truth: Nobody buys or eats ice cream as a source of protein. I suppose the Mars company could make vitamin-infused M&Ms, but why?
Will I buy it again?
No whey, José.
Between the large quantity of sugar alcohols and the inulin (natural source of fiber) added to these high protein ice creams i’m surprised they’re so popular, both commonly cause digestive issues (probably because neither are ingredients that should be in food!). So weird.
ReplyDeleteTtrockwood