This is a new product; see Trader Joe's own description of it here.
My first impression was that it was nearly identical to my favorite Fire-Roasted Tomato Salsa. That prompted me to open a jar of the latter (which I always have sitting around) and try them side by side. They're close, but distinguishable. The new one is a little chunkier, a little hotter, a little less sweet, and a little more oniony. On every one of those parameters, I prefer the old favorite; i.e., I like less chunky, less hot, more sweet, and less onion. The only characteristic on which I judge it better is that it's a little bit thicker--less runny--and therefore doesn't have quite as much tendency to drip off the edges of tortilla chips before they get to your mouth.
Will I buy it again?
No. It's good enough to finish off one jar, but I wouldn't pick it over the Fire-Roasted Tomato.
