The idea is genius: take the ooey gooey good stuff that tops Cinnabons, and sell it in a jar. Convert ordinary toast into a simulacrum of the decadent breakfast that we indulge in at the airport before an early-morning flight.
But it doesn't really work. The texture is pleasantly thick and creamy, but the taste misses the mark. There's some cinnamon, sure, but it's kind of wimpy. The tapioca and brown sugar seem more prominent. And without the cream-cheese element, it can't replicate what Cinnabon does.
Now, to be fair, they're not claiming Cinnabon specifically, so I'm making a comparison that TJ's doesn't. After all, not all cinnamon buns are Cinnabons. But that's what I was hoping for, and I ended up disappointed.
Will I buy it again?
No. It's OK, but not great. It's basically a thickened, spreadable form of cinnamon sugar. I don't need that.
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