I had never heard of ube until pictures of this new flavor of TJ's ice cream started showing up on Twitter. Apparently ube is a big thing in the Philippines.
The ice cream is very pretty. From its color, you'd expect it to be a dark-cherry flavor, or maybe blackberry. Nope. It weirdly tastes familiar, but not close enough to anything that I can name a specific flavor relative for comparison. Trader Joe's introduction to the product mentions similarity to coconut, vanilla, and pistachio. I don't think any of those is quite right--but neither is anything else. Comparisons fail me. I guess you'll just have to try it for yourself.
I liked it. So did Nina, though she was as stymied as I was in coming up with a specific point of reference.
Will I buy it again?
Well, TJ's describes it as a "limited-edition" item, and I hear that it's already gone, so there's not really a decision to make here. If they bring it back in a year or so, yes, I'd buy another pint for the novelty value, even though it's not among my favorites.
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