The official Trader Joe's guide to its rices lists 18 of them, but not this one, for reasons that are beyond my ken. Maybe it's being discontinued or something.
I hope not, because it's quite good. It's dense, hearty, substantial, chewy. When cooked, it's actually more a dark purple than black. I don't think I like it better than more ordinary rice varieties, but it's a nice change of pace. If for no other reason, you might want to buy some to use to liven up the color of an otherwise drab-looking dinner.
Will I buy it again?
I am a fan of this black rice. It is beautiful, it has a lovely toothsome texture, and the flavor is distinctive but not in any way oppressive. I must remember to pick some up on my next TJ's run.