Tuesday, April 19, 2016

Trader Joe's Gourmet White Bread

I'm pretty sure this is a new Trader Joe's product, even though there has been no announcement on their web site. (Only a minority of new products get such treatment. I don't know why.) I had never noticed it on the shelves until a visit a couple of weeks ago, and I'm pretty sure it's one I would have noticed when looking for different types of bread to try. Furthermore, I find no reviews of it online, and Google Images pulls up no pictures of it. So I think it's new.

I don't find there to be anything "gourmet" about it. It feels too light and insubstantial. I didn't like it nearly as much as the Organic Country White Bread or the whitish Multigrain Country Bread.

Will I buy it again? 


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