Friday, May 12, 2017

Trader Joe's Organic Purple Carrot Juice

I knew that purple carrots existed. I did not know that anybody had used them to make juice. But leave it to Trader Joe's!

Even stranger than the color of this juice is its taste. If you had given me a glass of this stuff to drink with no hint about what it was, "carrot" would not have been in my first ten guesses. With almost every swallow I've taken of it, I've tried hard to match the flavor to my lifetime experience of what a carrot tastes like. No success at all. It's much sweeter than I would have imagined carrot juice could be--to the point that on my first sample of it, I walked back to the refrigerator to check the list of ingredients to see whether they had added sugar. Nope.

My best shot at a description is that it's like a beet juice base combined with either cherry or maybe grape. It's not exactly that, but that's what I would end up as my top guess in the blind taste test (with a lot of uncertainty).

Independent of my inability to recognize it, I didn't care for it much.

Will I buy it again? 



  1. I totally agree. I thought it was mislabeled. Ify. But I will chance it. Taste is salty too. It seems to have substance.

  2. Sure tastes like beet juice to me. And according to the label, the vitamin content is quite different from regular carrot juice. Could the difference in color make so much difference?