This is a brand-new Trader Joe's product. See the company's description of it here. $2.99 per bottle.
This is the first TJ's barbecue sauce I've tried. I realize now that it's a corner of their market I have not adequately explored. I'll try to remedy that in the coming months.
Unfortunately, this is kind of a disappointing point of entry into the field. I like the general flavor, but it's just too sweet. I suppose that when "sugar" is part of the product name, this is to be expected. But with every bite of the fake-beef sandwiches I made with it, I thought, approximately, "This is good, but it would be better with less sugar."
They are not kidding about the "organic" part. I counted, and the word "organic" shows up in the list of ingredients 40 times. FORTY! The last ten are there just in case you weren't convinced by the first 30.
Will I buy it again?
No, but it was good enough to start me on a long quest to try TJ's other BBQ sauces.
Would you like some sugar with your cane syrup? Would you care for some molasses with your sugar? I feel perhaps you need some ORGANIC BROWN SUGAR with your sugar. Oh hellz no to this diabetes-in-a-bottle.
I blended in a bit of vinegar and that made it taste a whole lot better. But not enough better that I would ever let myself be overcome by this SUGAR TSUNAMI ever again.