Friday, April 21, 2017

Trader Joe's Organic 100% Prune Juice


Please review what I wrote here not long ago, about the two general categories of TJ's juices. This continues the trend discussed there. Smaller glass jar with a single-ingredient 100% fruit juice? Prediction is that it will be superb--and the prediction is correct.

It's thick, sort of like apricot nectar--full of bits of fruit solids, not filtered to clarity. This is perhaps the main quality that makes it so good, with a rich, complex set of flavors. Nina said, "I could drink this every day for the rest of my life." I'd join her.

I have a quibble with the name. If "prune" is understood as a dried plum, then the name makes no sense. It would be like calling grape juice "raisin juice." Nobody would dry a fruit, then try to squeeze juice from it. Poking around online, I see that sometimes "prune" is used to describe a fresh plum variety that is intended for drying into prunes. I suppose that might be how the word is being used here, but I still don't like it. Call the stuff "plum juice," for heaven's sake. But by any other name, it would taste as sweet.


Will I buy it again? 

Definitely. It's a new favorite, one of the best juices you can buy anywhere.

4 comments:

  1. Saw this the last time we wandered into TJ and wondered if it was any good. Will pick some up next time we go! Yum!

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  2. Replies
    1. How about 'dried plum' juice? It's delicious.

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  3. Likely choose Prune because people oftentimes are looking for prune for its ability to assist in digestive matters. I agree that it does not make sense, but rarely have I heard someone suggest plum or plum juice for this benefit, it is always prunes or prune juice. Knowing that this will stand out to the loyal demographic looking for this benefit, they likely stuck with this common name even though it makes no sense.

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