This is one of the most unusual loaves of bread I've ever bought. It really is as light, airy, flaky, and buttery as a croissant. (This means it kind of makes a crumbly mess when you eat it. Be prepared.) The cinnamon component is delicate, not overpowering--more "whiff of cinnamon" than
CINNAMON!
I tried toasting this in my toaster, but even though this particular model is allegedly designed to accommodate thick slices, the croissant loaf was too much for it. I was able to stuff the slices in, but just barely, and it was a pain both going in and coming out. It also started burning quickly, perhaps because its thickness brought it too close to the heating elements. So for subsequent uses, I put it in my toaster oven, which is slower, but did a much better job, and without the need to manhandle the bread.
The loaf is kind of misshapen, but I ended up not caring, because it tastes so good. It's really superb for making buttered toast. In fact, it was so good after first tasting that I never could bring myself to put jam or jelly on, for fear that it might not be quite as perfect that way. You can slather huge amounts of butter on it, because it's so airy that there's tons of room for the butter to soak in without running off. I'm too lazy to make French toast for myself, but I suspect that this would be perfect for that purpose, with its thick, absorbent slices.
As you might imagine, it's completely impractical for making sandwiches. The slices are too thick and a bit too small, and the substance of the bread is really too delicate and too easily crushed. Besides, cinnamon bread as the platform for, say, ham and Swiss does not sound like a great idea. So this is a limited-purpose bread, rather than an all-purpose one.
Will I buy it again?
Yes. It's kind of a crazy idea for a bread loaf, and a wild departure from my usual bread selections, and even when it's on hand I'll need to have one of the more standard ones simultaneously available for sandwich use--but I love it anyway.
