Another Trader Joe's supplier outs itself on Twitter

All sorts of articles about Trader Joe's scattered across the intertubes speak of what an iron-clad secrecy agreement the company's suppliers must sign in order to provide food items to sell under the TJ's label.

But as I've been watching the #TraderJoes hashtag on Twitter for several years now, I've seen a number of suppliers apparently so excited to land the TJ's contract that they're unable to refrain from outing themselves. The one pictured above just happened today.

Here are some others I've previously noticed:

http://exploringtraderjoes.blogspot.com/2017/02/special-post-supplier-found-probably.html

http://exploringtraderjoes.blogspot.com/2017/03/another-tjs-supplier-identified-via.html

http://exploringtraderjoes.blogspot.com/2017/03/trader-joes-mull-of-kintyre-scottish.html

https://exploringtraderjoes.blogspot.com/2015/04/a-special-note-on-trader-joes-gourmet.html


When I find these, I always wonder if the tweets get the supplier in trouble with TJ's. But I don't expect to ever find out.

I tweeted this question to the Underwood Ranches account. If I get a response, I'll post it here.

Don't you sign a confidentiality agreement with Trader Joe's, under which you're not allowed to identify your company as the supplier?

— Robert Woolley (@RandomlyBob) July 20, 2018

Addendum: 

The reply:

There isn’t anything confidential about private labeling. And as a consumer, it is always best to know where the product you purchase under a private label originates.

— Underwood Ranches (@URanches) July 20, 2018