This is Day Two of New Products Week.
This is a brand-new product. See Trader Joe's introduction to it here. $2.99 for a very small bag. Do not confuse it with this very similarly named item.
As the name says, there's nothing here but dehydrated beets--no oil, no seasonings. TJ's says that the beets are blanched in boiling water just enough to allow the skins to be removed. Other than that, there is no cooking involved.
So you end up with thin chips, approximately the texture of slightly soft potato chips, but tasting exactly like, well, beets. I found it a strange sensory combination, because my brain associates that flavor with the typical firm but not crunchy texture of beets. It's not unpleasant--just unexpected and slightly confusing.
Will I buy it again?
No. I'm happy to have tried them once, but I think that's enough--especially given the steep price per ounce.
Not a success. Have a beet the way nature intended it, or a fried beet chip instead.