This is obviously a non-TJ's branded product, but is sold through their stores. You can read a bit about it from the producer here. As you'll see, it comes in purple, green, and orange. I'm assuming that they are all essentially the same, except for color. I picked the purple just because it was the most visually striking--utterly different from any other cauliflower I've had before.
It really is purple. Even better, when you add a little lemon juice, which is how I like to eat it, it turns a lovely shade of pink.
It's better than average cauliflower, whether or not you like the color. (I do.)
Will I buy it again?
Once in a while. But mostly I'm going to stick to the pre-cut florets, and mix them with broccoli, because (1) I'm lazy, and (2) I like the combination better than I like eating either vegetable alone.
Pretty in pink! It's probably placebo effect, but I found this cauliflower to be slightly sweeter and less cabbage-y than your average head of the regular stuff.