There is nothing fancy or surprising here, but it is excellent. Bold, classic cheddar flavor. Nothing like the flavorless, wimpy Kraft crap. My favorite shredded cheese for the last couple of years has been Sargento's "Four State Cheddar." This TJ's product is now competing with that as my go-to item. I may have to get both at the same time and try them side by side to finally decide which is best.