Trader Joe's Bollywood Popcorn

I've been neglecting to write about a bunch of new items that Trader Joe's has released lately, so it's time for another New Products Week. 


I want to know who at Trader Joe's sits around and thinks up these things. Because they're certifiably insane--but also maybe a genius.

This is a crazy mashup, but it works. At least it works for a little while. I liked the flavoring, and it absolutely did call to mind the tikka masala flavor I've come to expect from the various TJ's frozen tikka masala products.

However, it was a little heavy-handed on the spiciness. After two handfuls, I had had enough. There's a weird sort of cumulative effect, so the burn seems to keep building, and I had to call it quits.


Will I buy it again? 

No. But if they reformulated it with maybe two-thirds the amount of seasoning, it could become a favorite.

For a different view, see the review from the "What's Good at Trader Joe's" blog, where this item received a rare perfect 10/10 score.

Nina's View

NOM. Nom nom nom nom nom nom nom nom nom nom nom nom nom.

Yes, I basically ate the whole bag. And then I came back the next time and finished off the crumbs.

Delicious.

I do not concur on Bob's description of cumulative spiciness. I find the heat level just right.

I wish I had some right now.