It's kind of startling to be reading the list of ingredients in the juice you're drinking and come across "anchovy and sardine oils," soon followed by "tilapia (fish) gelatin." But that's exactly what will happen if you read the label on this stuff as you swig it.
This experience will be especially unnerving if you thought that the proclamation "100% JUICE" on the front of the label actually meant something. Unless I missed something really fundamental in math class, if it's 100% juice, there isn't much room left for fish oils or fish gelatin.
None of this is to say that this juice is bad, exactly--just that it's unusual. I didn't detect any taste that screamed "FISH," even after knowing what was in it. But there was something kind of off. Maybe the fishy ingredients have little or no flavor contribution, and it was the apple and pineapple juices that accounted for the difference between the taste I expected and the one I got. Either way, though, I wasn't thrilled with the result. If I had been asked to guess the principal ingredients after a blind taste test, I probably would have correctly picked out orange, but I don't think I would have succeeded at guessing any of the other constituents--not even the carrot juice, which is supposedly the main thing in it.
I have occasionally found that some unusual juice blends grow on me after the first one or two samples, so I have waited until I completely finished this bottle to sit down and write about it. It didn't get any better.
Will I buy it again?
No. I'd rather not even think about it any more.
This is some weird-ass juice. I did not care for it.
I will take my fish oil in either fish or capsule form, TYVM.
Go away with your fish juice.