Though obviously meant as part of the same family as Trader Joe's cherry preserves and apricot preserves, the blueberry version seems quite different to me. Specifically, it seems much sweeter and more artificial. More sugar, less fruit. It's not to the point of being unpleasant, but easily reaches the level of being disappointing. I would never choose it over the cherry or apricot versions. That is not because I like blueberries less than cherries or apricots as a general rule, but because of how much more obvious and prominent the added sugar is.
Will I buy it again?
No.
Agree. Try the blackberry.
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