Trader Joe's 100% Pomegranate Juice

This is one of those occasional items that it feels a little odd to be reviewing, because it's not something that's unique to Trader Joe's. That is, whatever there is to be said for this would presumably apply equally to any manufacturer's bottle of 100% pomegranate juice. There just can't be that much difference between them, can there?

I suppose I've probably had pure pomegranate juice at some point in my life, but I really can't remember it clearly. I've definitely had it as part of juice blends, and always liked it. I think I haven't actively pursued having it more often because (1) it's intense, and (2) it's expensive. (This bottle from TJ's was $4.49.)

I bought it because, well, at the risk of TMI, I have my first screening colonoscopy coming up, which is going to require 24 hours of a clear-liquid diet beforehand, so I wanted to stock up on Jello and juices and broths. After I got this home, however, I looked at my instructions a little more closely, and then noticed that it specified "nothing red or purple." I think the reasons for that are sufficiently self-explanatory that I won't delve into the subject further.... But the upshot was that I served this with dinner earlier this week when Nina was here, since it wouldn't do for my pre-procedure day.

It certainly was intensely flavored--but I liked it a lot. Too much, I'm afraid, because now I'm going to want more of it, and it's really hard to justify that kind of cost. It's not like pomegranate juice is loaded with rare, life-saving nutrients. It's basically natural sugar water, with some tart fruity flavoring. Delicious, but not essential.

Will I buy it again? 

Yes, once in a while as a treat, or maybe to create my own blend with something else.